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Guidelines for Creating Web Pages

Creating and Publishing Faculty Web Pages
Academic Department Web Pages Policy

 

 

Your may put whatever you want on the web, provided it adheres to Haverford's Acceptable Use Policy and to the Academic Department Web Pages Policy.

A web page is an official college publication, and should be treated as such. Many of the procedures you use to create and review printed information can and should be applied to this electronic medium. In fact, some of your printed information can be translated into HTML and put on the web (with a little massaging).

When creating your page, please keep a few points in mind.

Review other sites

The first step in designing a good web page is to browse other pages, specially those which may be similar to the type of page you want to create. Look at other Haverford departments, as well as peer departments at other colleges. Look at the content, the layout, the graphics, and other parts of the presentation. Notice the features you really like, as well as those you find less appealing. Jot down addresses for sites you found especially helpful; you can create links to these pages from your own pages.

Consider your audience

Current students, prospective students, former students, neighbors, colleagues at other institutions, curious on-lookers, and disoriented web surfers will all have access to your web pages. Everybody looking at your page will have their own interests. Since you have limited time and resources to create your department's pages, you must decide which audiences are most important to you. Start by targeting information toward these groups. You can always add more information later.

Note: You can restrict access to all or some of your pages to people on the Haverford, Bryn Mawr and Swarthmore campuses. Contact us, compctr, for details.

Be professional, and academically oriented

Unlike personal pages, the department home page, and all the pages linked to the department home page, are an official representation of Haverford College. As such, they should be academically oriented. While some personal information may be appropriate on faculty home pages, such information should be kept to a minimum. Do not discuss private commercial interests (i.e. business ventures other than those which Haverford College is directly involved in) in any pages linked to your department's pages.

Links to commercial interests outside of Haverford may be appropriate in a limited number of cases. Use your judgment. With all pages, ask yourself (and others in your department):

  1. Do the contents of this web page fit within the mission of my department and Haverford College?
  2. Are the contents of this web page presented in a clear, professional manner?


Conform to the look, feel and conventions of your department

Your class and personal web pages will be physically located in the folder for your department. They will likely be linked from the departmental site. Check with you department chair, or department web administrator, to see what style guidelines or file naming conventions are used by your department.

Follow design principles

Some of the rules for designing written pages carry over well to web pages; others do not. Web pages can have lots of bells and whistles: fancy backgrounds, pictures, sounds, even video. They can also be interactive with the user.

All these bells and whistles can enhance a page in ways that cannot be duplicated on paper, or even video. Yet, many times these bells and whistles just take a long time to load, are visually distracting, and confuse your message. Unless you have a specific goal, and are willing to spend a lot of time making your web page, your best bet is to keep it simple. Remember, people will read this information on computer screens. Conservative use of color, generous use of white space, and restrained use of fonts, go a long way toward making your page interesting and readable.

Avoid features like blinking text (which many people find annoying), large graphics (which take a long time to load, especially over dial-in phone lines), unusual backgrounds (you'll see why after browsing some pages), and non-essential audio or video (which takes a long time to download, and will not work on many systems).

Many web pages discuss style. Here are a few:

  • The Style Guide for On-Line Hypertext. Written by Tim Berners-Lee. This guide covers a lot of information. It is an excellent reference for serious web authors. «http://www.w3.org/hypertext/Web/Provider/Style/»
  • Review of Web Style Guides. Written by the National Center for Supercomputing Applications (NCSA) this site is more a style guide than a review. If you can get past the ugly layout, you'll find good suggestions on creating a site. «http://archive.ncsa.uiuc.edu/edu/trg/styleguide/»
  • 100 Do's and Don'ts in Web Design. Found on the Spider Pro site, maintained by Jan Kampherbeek, this site gives some quick and helpful tips.
  • Web Style Guide. An online version of the comprehensive, yet readable book of the same name, by Patrick J. Lynch, Sarah Horton.
    <<http://www.webstyleguide.com>>

As these style guides mention, there are several components to good web design. One component is layout; the page should look appealing and readable. However, a well designed web page is also accurate, up-to-date, well labeled, and has clearly-written, relevant content.

Create pages that are accessible to all

Either due to a physical disability, an old computer, or a state of the art handheld computer, users may be unable to read some content. Most problems are avoided easily by keeping pages simple, adding ALT tags wherever graphics are used, and offering text links in addition to graphic links. However, there are a wide variety of people who may need to access your web pages. Remember that some readers may be blind, deaf, colorblind, or simply using technology which does not allow them to view large, high-resolution graphics.

The following resources will help you create accessible pages:

  • Designing More Usable Web Sites. Written by the Trace Center. This site talks about making web sites available to all users, including those with a variety of disabilities. Founded in 1971, Trace has been a pioneer in the field of technology and disability. Their site has good advice, and links to a variety or other helpful sites, some of which are noted below. «http://trace.wisc.edu/world/web/»
  • Checklist of Checkpoints for Web Content Accessibility Guidelines 1.0. Written by the World Wide Web Consortium (W3C). As the name suggests, this page provides a checklist you can use to see if your page is accessible. Because making pages accessible can create more work for the designer, the checklist categorizes items as higher or lower priority. Even if you don't have time to read anything else on accessibility, read this page. Whether or not you follow all the suggestions, it's important to know what they are. The W3C is the organization which create web standards. The checklist is the product of lots of input and debate by those who study and care about this issue. «http://www.w3.org/TR/WAI-WEBCONTENT/full-checklist.html»

  • Bobby. Written by CAST. This site provides a tool to check your site for accessibility problems. A number of similar tools exist, but Bobby has been around a long time and is one of the best. CAST is an educational, not-for-profit organization that uses technology to expand opportunities for all people, including those with disabilities. «http://www.cast.org/bobby/»

Check for Accuracy

As with any document or publication, all your department web pages should be accurate. Check spelling and grammar, as well as content. Dreamweaver, our supported web page editor, includes a spell checker.

Sign and date your page

All web pages should contain the name and email address of their author, along with the date they were last updated. This will help the reader identify how current the information is, and gives the reader a place to send updates and corrections. This is important with any work, but especially on the web, where any page may be linked to completely different information than was originally planned by the author. Remember, a student in South Africa may create a link to your page describing graduation requirements for a list she maintains on Quaker Colleges...or, for that matter, for a list on exotic fish. (Remember, not all web sites make sense!)

Note: Secretary, students, or others creating a page for a professor should put the professor's name in the tag line, and include their own initials. This follows in the tradition long used in paper communications.

Create navigational aids

Navigational links help web surfers find their way back from the many links they tend to follow. It also helps surfers locate where they are. Since your department pages are official pages of the college, they should provide a link back to our home page. Furthermore, pages within your department should link back to your departmental home page.

To further help readers find their way around your pages, it helps to make your Navigational tools consistent from page to page.

Adhere to copyright restrictions

Copyright restrictions are tricky in any medium. They are especially tricky on the web, where electronics and links make data so malleable. If in doubt about whether you can put something on your page, request permission from the publisher of that item. The traditional "fair use" policy for educational purposes may apply differently on the web, because your pages are accessible from many sites.

For more information see our copyright page.

For Questions and Comments, contact Haverford College's Academic Computing Center.
Last updated on July 2, 2004

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